When Hiring Fails, Forge Your Own Designers

Finding and hiring design talent is extremely challenging. This is a story of how we turned something expensive and frustrating into a profitable and innovative part of our business.

The Special Forces inspiration

The right people and the right training

Building the path forward

Optimal team size

Permanence has it’s upside

Rapid decision making

Leadership and commander’s intent

Challenging projects

Measuring success

Final thoughts

Dad, husband, cyclist, product and design transformation leader. I write books on design & product.

Dad, husband, cyclist, product and design transformation leader. I write books on design & product.