Measuring Product Team Velocity Is A Waste of Time

We’re rushing to the finish line without asking why or how it’ll improve product value or team health.

Velocity Is Better Than Speed But It’s Flawed

Shipping More Doesn’t Increase Team or Product Health

Flipping The Switch

Choosing the Right Measures Avoids Friction and Burnout

Why Do This?

Dad, husband, cyclist, product and design transformation leader. I write books on design & product.