Counteracting The Counterintuitive Nature of Product Management

Product management appears to be full of contradictions and conundrums, but it’s not as messy as it seems.

“there’s a person in my life I just do not trust. Even though I spend a lot of time with this person, I just do not trust them. Like, it’s embarrassing to say, but I don’t trust their motives, I don’t trust them to follow through on anything. And that person is me.” — Sendhil Mullainathan


“When should I seek consensus?”

“When is a quick decision better than a consensus-driven decision?”

“Type 1 decisions are not reversible, and you have to be very careful making them. Type 2 decisions are like walking through a door — if you don’t like the decision, you can always go back.” Jeff Bezos


“So when should I run experiments?”

“Okay, so when should you avoid experiments?”

Voice of the Customer

“When should I listen to customers?”

“When can I ignore customers?”

Discovery and Learning

“When should discovery and learning be prioritized above growth?”

“When should growth be prioritized over discovery?”

Overcoming Your Own Imposter Syndrome

Dad, husband, cyclist, product and design transformation leader. I write books on design & product.